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Matchum

Privacy Policy

Effective November 1, 2026 · Last updated October 27, 2026

In short

  • JMBCORP Ltd. (주식회사 제이엠비코퍼레이션) runs Matchum and is responsible for your personal information.
  • What you tell us about your skin is consumer health data. We store it only if you agree, use it only for your routine, never sell it, and never send it to analytics, advertising or email providers.
  • To run a consultation, its text is processed by our AI model provider under terms that forbid training on it.
  • We don't sell or share personal information for targeted advertising. Analytics cookies run only if you accept them, and a Global Privacy Control signal turns them off.
  • You can download, correct or delete your data and change each consent in Your Privacy Choices, or Contact us.

1. Who we are

JMBCORP Ltd. (주식회사 제이엠비코퍼레이션) (“Matchum”, “we”) operates trymatchum.com and decides how and why your personal information is used (we are the “controller” or “personal information controller”). Business details are in the site footer.

This policy applies to the website, consultations, orders, emails and customer service. It is also our Consumer Health Data Privacy Policy (section 4).

2. What we collect, and why

Personal information we collect
InformationWhenWhy (purpose)Legal basis*
Email, name, password (stored only as a hash), sign-in ID if you use Google or AppleYou create an accountAccount, sign-in, order history, saved routinesContract
Email for guest ordersGuest checkoutReceipts, shipping updates, order lookup linkContract
Recipient name, shipping address, phone (optional)Checkout, saved addressesDelivery, customs, tax recordsContract; legal obligation
Payment detailsCheckoutHandled by PayPal. We receive only a transaction ID and status, never your card numberContract
Order, refund and return recordsOrdersFulfilment, customer service, accounting and taxContract; legal obligation
Skin profile and consultation: skin type, concerns, sensitivity, goals, products you use, pregnancy or breastfeeding, prescription skin treatments, climate, check-in answersYou use a consultation or check-inRecommend and adjust your routine; keep it for next time only if you agreeExplicit consent (and contract, for the routine you asked for)
Reviews: rating, text, up to 3 photos (location and camera data removed), and skin type, time used and climate if you choose to show them; “Helpful” marks you giveYou write a review or mark one helpfulShow reviews to other shoppers and sort them by what helpedConsent; contract
Contact messagesYou write to usAnswer you, handle complaints and privacy requestsContract; legal obligation
Marketing preferencesYou opt in or outSend emails you agreed to (never including skin details)Consent
Cookies and device data: session, cart, security; analytics events only if you acceptYou visitKeep you signed in, keep your cart, protect the site; measure what worksNecessary; consent for analytics
IP address and request dataEvery requestSecurity, abuse and fraud prevention (rate limits)Legitimate interests; legal obligation

*Legal bases under the GDPR and UK GDPR, where they apply. Under the Korean Personal Information Protection Act (PIPA), we collect only what each purpose needs, with your consent or where the law allows (for example, to perform a contract).

Information marked optional can be left out; you can still order. If you don't agree to store your skin profile, the consultation still works for that visit and nothing about your skin is kept. We get information from you, from PayPal (payment status), from Google or Apple (if you sign in with them) and from carriers (delivery status).

3. How we use it

  • To provide the Service: consultations, routines, orders, delivery, returns, points and customer service.
  • To communicate: order and shipping emails, and marketing emails only if you opt in. You can unsubscribe in every marketing email.
  • To keep the Service safe: prevent fraud and abuse, and secure accounts.
  • To improve the Service: aggregate analytics (only with your cookie consent), with health-related properties removed in your browser before anything is sent.
  • To meet legal duties: tax, accounting, consumer protection and responding to lawful requests.

We don't use your skin information for advertising, we don't build advertising profiles, and we don't make decisions about you with legal or similarly significant effects by automated means. Routines are generated by our rules and an AI model; you can always ask a person instead by contacting us.

4. Consumer health data

This section is our Consumer Health Data Privacy Policy under the Washington My Health My Data Act, Nevada SB 370, Connecticut and similar laws, and covers “sensitive information” under PIPA and other laws.

  • What: skin type and sensitivity, skin concerns and symptoms, pregnancy or breastfeeding, prescription skin treatments, products you use, check-in results, and anything about your skin you write in a consultation or message.
  • Why: only to recommend, explain and adjust your skincare routine and to answer you.
  • Consent: we ask before storing it (“Can I remember your skin?”). You can withdraw consent anytime in Your Privacy Choices; we then delete your stored skin profile and consultations.
  • Sharing: only with our AI model provider, to run the consultation you started (see section 5). We never sell it, never share it for advertising, and never send it to analytics, email or CRM providers, or to embedding providers.
  • Your rights: confirm whether we hold it, get a copy, delete it, withdraw consent, and get a list of the processors it went to (section 8).
  • We don't use geofencing around health care locations.

5. Who processes it for us

We don't sell personal information and don't “share” it for cross-context behavioral advertising (as those terms are used in California law). We use these service providers (processors), under contracts that limit them to our instructions and require security:

Processors
ProviderWhat they doInformation
Cloud hosting and database providerRun the website and store dataAll data we hold, encrypted in transit
PayPalPayments and refundsOrder amount, email, shipping address
AnthropicAI model that writes the consultationConsultation messages and the skin details in them, only during the consultation. Not used to train models
ResendOrder, account and marketing emailsEmail address, order details. Never skin details
PostHogWebsite analytics, only if you accept analytics cookiesPseudonymous events and pages, with health properties removed
Google, AppleSign-in, only if you choose itYour sign-in ID and email
SmartyUS address suggestions, when you use street searchThe street address you type (not your name, email or phone)
Korea Post (EMS, K-Packet) and US delivery partnersShipping and customsRecipient name, address, phone (if given), parcel contents and value

We also disclose information when the law requires (for example, to customs and tax authorities or in response to a valid court order), to protect rights and safety, or to a buyer if our business is sold (with this policy continuing to apply). We don't otherwise provide personal information to third parties without your consent.

6. International transfers

We are a Korean company serving customers in the United States, so your information moves between countries. Under PIPA, here is what is transferred abroad. It happens over encrypted connections when you use each feature, and you can refuse by not using that feature (for example, declining analytics cookies or not storing your skin profile); some, like payment and delivery, are needed to complete an order.

Overseas transfers
Recipient (country)InformationPurposeKept until
Cloud hosting provider (United States)All data we holdHosting and storageOur retention periods (section 7)
Anthropic (United States)Consultation messagesRun the consultationDeleted by the provider under its zero-retention or short-retention terms
PayPal (United States)Payment and order detailsPaymentPayPal's legal retention
Resend (United States)Email address, email content (no skin details)Send emailsUp to 30 days of delivery logs
PostHog (United States), with consentPseudonymous analytics eventsAnalyticsUp to 1 year
Smarty (United States), when usedTyped street addressAddress suggestionsNot stored beyond the request

For people in the EU or UK, transfers rely on adequacy decisions or standard contractual clauses.

7. How long we keep it, and how we delete it

Retention
InformationHow long
AccountUntil you close it
Stored skin profile, consultations, routines, check-insUntil you withdraw consent, delete them or close your account. Not stored at all if you chose “Just this visit”
Reviews and review photosUntil you remove them or close your account. If a review you remove had been published or earned points, we keep only its rating and its link to the order (no text, no photos), so the same purchase isn't rewarded twice. Closing your account deletes your photos and Helpful marks; published review text stays, without your name or any link to you
Guest checkout contact details30 days for unpaid checkouts, 180 days after a paid order; then only the state and ZIP stay with the order for tax
Contracts, orders, payment and refund records5 years (Korean E-Commerce Act), kept without your email or full address if you close your account
Customer complaints, disputes and contact messages3 years after the last update (Korean E-Commerce Act)
Records of marketing consentWhile you are subscribed, then as needed to prove consent
Website access logsUp to 3 months (Korean Protection of Communications Secrets Act)

When a period ends or the purpose is met, we delete the data permanently from our database so it can't be restored, and printed records (we keep none by default) would be shredded. Backups are overwritten on a rolling schedule. Where the law requires us to keep records, we keep them separately and use them only for that legal purpose.

8. Your rights and choices

Wherever you live, you can:

  • Access and get a copy of your information (download it in Your Privacy Choices).
  • Correct it, delete it, or close your account.
  • Withdraw any consent (skin profile, marketing, analytics) without affecting what was done before.
  • Ask us to stop or restrict processing, or object to it.
  • Opt out of marketing emails (link in every email) and of analytics cookies (cookie banner, or Global Privacy Control).

US residents (California, Colorado, Connecticut, Virginia, Washington, Nevada, Texas, Oregon and other states): you also have the right to know what we collect and disclose, to correct and delete, to data portability, to opt out of sale, sharing, targeted advertising and profiling (we do none of these), and to limit the use of sensitive information (we use it only to provide the Service). We won't treat you differently for using your rights. You can use an authorized agent; we may ask them for proof. If we decline a request, you can appeal by replying to our answer, and if you remain unhappy you can contact your state attorney general.

EU and UK residents: you also have the right to data portability and to complain to your data protection authority.

Korea: you may request access, correction, deletion or suspension of processing, and withdraw consent (PIPA Articles 35 to 37). We answer within 10 days.

To make a request, use Your Privacy Choices if you have an account, or Contact us and choose “My data or privacy rights”. We verify requests by confirming access to your email address, and we answer within the time the law sets (10 days in Korea, 45 days under most US state laws).

9. Cookies and similar technologies

  • Necessary: sign-in session, security and your cookie choice. These can't be turned off.
  • In your browser only: this visit's consultation, cart and filters (session storage, cleared when you close the tab), and saved or recently viewed products (local storage, product codes only).
  • Analytics (optional): PostHog, only after you accept. We turn off autocapture and session recordings, mask page text and strip health-related properties.

We don't use advertising cookies. We honor Global Privacy Control as an opt-out. Change your choice anytime in Your Privacy Choices.

10. How we protect it

  • Encryption in transit (HTTPS) and passwords stored only as strong one-way hashes.
  • Access limited to staff who need it, with admin sign-in and an audit log of admin changes.
  • Consumer health data kept out of analytics, email, logs and links by design, and checked in our tests.
  • Signed, expiring links for order lookups; rate limits against abuse.
  • Security reviews before payment, account and consent changes, and staff training on handling personal information.

No system is perfectly secure. If a breach affects you, we'll tell you and the authorities as the law requires.

11. Children

Matchum is for adults (18+). We don't knowingly collect information from anyone under 18, and never from children under 14 (Korea) or 13 (US) without a parent's consent. If you think a child gave us information, Contact us and we'll delete it.

12. Changes to this policy

We post changes here with a new date at least 7 days before they take effect, or at least 30 days before for important changes (such as new purposes or recipients), and we email account holders about important changes. Where the law requires, we ask for your consent again.

13. Privacy Officer and contact

Privacy Officer, JMBCORP Ltd. (주식회사 제이엠비코퍼레이션). Contact us (choose “My data or privacy rights”) or email help@trymatchum.com.

If you are in Korea and need help beyond us, you can contact:

  • Personal Information Infringement Report Center (KISA): privacy.kisa.or.kr, call 118
  • Personal Information Dispute Mediation Committee: kopico.go.kr, call 1833-6972
  • Supreme Prosecutors' Office cybercrime: spo.go.kr, call 1301
  • Korean National Police Agency cyber bureau: ecrm.police.go.kr, call 182

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